About us



` ABOUT US

The founder of this brand Dr. Anita Parmar is M.Sc, D. Phil from Allahabad University. This brand was initiated in the year 2023 after a successful career of over 30 years in a reputed government organisation.  It is a perfect solution with our unique hand-crafted products developed keeping you in mind.

We offer great handcrafted home linen and garments keeping in mind for a woman who loves decorating her home and herself. She dances with life embracing it with intensity and her most favourite company is herself. This brand is a journey of a woman falling in love with herself and her home. It is a one stop shop for everything related to fashion, styling and beauty.

We are known for handcrafting pure fabrics into a timeless versatile piece that becomes core of every home and wardrobe. It has become my passion of creating elegant designs for pillow covers, cushion covers, table covers, bed covers, T- Shirts and Kurtis.

Our designs can be customized in any other colour and sizes. We wish to serve people who love hand embroidery or hand made products and love to make home look different from masses. This is a platform for urban India to explore our unique hand-crafted products which enhances your home and yourself.

It is a journey to exploring the deep-rooted traditions into the current modern way of living. It is an effort to bring forth a different way of living that is beautiful, elegant and growing through various experiences.